What is the Message of YouTube? Or – After the Gutenberg-Universe: The YouTube Galaxy
What is the Message of YouTube? How will it change TV? And what does Marshall McLuhan have to do with that?
I just wrote an essay for a class in culture and media theory at the University of Mainz going into these questions. I’m deliberating what the YouTube Universe will do to classical media, its models of communication and the power relationships involved. And what the “Message” of YouTube really is.
The essay is German, but I’m sure it’ll be even more fun if you google-translate it 😉