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This profile was written for the University of Washington Twitter Book.

I analyzed the profile of news anchor Rick Sanchez for the UW Twitter Book. As Social Media flagship for CNN, my expectations for his use of Twitter were high. While his personal and human voice makes for a pleasant feed, it keeps me wondering if CNN is still missing out on the conversation on Twitter.

CNN is one of the most influential providers of news online (as they claim on their Breaking News Twitter account).
While CNN has embraced a number of uncommon technologies, #cnnfail has damaged CNN’s public and especially online image. When the criticism hit CNN, Rick Sanchez proactively talked about CNN’s coverage of the #iranelection. Sanchez is thus the most noticeable non-robotic CNN News provider tweeting, although other individuals have larger followings (namely Larry King & Dr. Sanjay Gupta)

@ricksanchezcnn - Uniting person and network. Do both come through?

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