The 140 Character Blog – Twitter Profile: West Seattle Blog
Another Profile for UW TwitterBook!
This profile was written for the University of Washington Twitter Book according to a Case Study Template.
West Seattle Blog is a hyper local community Blog that has achieved national recognition and serves its readers updates from “the hood” 24/7/365. The community voice has found its way onto Twitter.
Out of 100 Tweets:
11 mentions, 6 RTs
16 links out of which 5 go back to the WestSeattleBlog itself (“self-promotional”)
Date data downloaded : Oct 21st – Oct 25th
Industry sector : News Media
Twitter ID : @westseattleblog
Followers : 5,106
Following : 1,950
Ratio followers/following : 2,61: 1
Number posts : 12,513
Account created : Nov 22nd, 2007
West Seattle’s first & only 24/7/365 news, info, discussion service. News tip? 206-293-6302, 24/7.
Twitter : http://twitter.com/westseattleblog
Bio link : http://westseattleblog.com/
Facebook : http://www.facebook.com/people/WS-Blog/715950012
MySpace : http://www.myspace.com/westseattleblog
LinkedIn : none
Org Blog : http://westseattleblog.com/blog
Org website home : http://westseattleblog.com
West Seattle Blog has been immensely successful as a community Blog, starting with a storm in 2006 that caused power outages in the city and left people wondering about what was going on. Ever since, they have been providing West Seattle with news from the neighborhood, listening to the police scanner and going to town hall meetings and other events like other Journalists do. The bigger stories, you will find on the Blog, but WSB’s Twitter gives you an inside scoop of what’s happening – like a live broadcast. WSB is often knee-deep in their stories and having an active conversation with their followers or giving out updates on what is happening within the minute. The price: Only those who are part of the community will actually be able to follow all conversations. Those who only occasionally catch one of WSB’s Tweets might miss the gist of a story.
(A.1) Background: The background is plain and blue. Not personalized at all! No branding or communication, transparency or anything. Clearly, they don’t think it is important!
(A.2) Avatar: A sunset at Alki Beach in Seattle. Those who visit the Blog MAY recognize the image, but it is hardly an eye catcher. However, it is as much of a “brand identity” as the WestSeattleBlog currently has.
(A.3) Bio: West Seattle’s first & only 24/7/365 news, info, discussion service. News tip? 206-293-6302, 24/7.
(A.4) Transparency: The WSB Twitter account is not transparent as to who is tweeting. There is no Information in the Bio or the background. On the about page of the Blog, Tracy Record and Patrick Sand are introduced. This is not the case on Twitter
(A.5) Bio Link: To the Blog, of course!
(B.1) Replies: Over a third of the Tweets analyzed were personal replies and this does not include mentions! West Seattle Blog is a conversation, truly! This is how they develop community among their followers. Looking at the timeline, followers will feel invited to participate. However, some people consider this “chatty”.
(B.2) ReTweets: ReTweets are frequent often neither changed nor commented. The account thus becomes more of a channel than a moderating and value adding platform. However, the RTs themselves usually add value to an already ongoing conversation or start a new one.
(B.3) DM requests: I did not see requests for DMs – a lot of the communication obviously happens via the timeline.
(B.4) Hashtags: Used sparsely and almost exclusively for #followfriday
(B.5) favorite Tweets:
(C.1) Questions unearthed during analysis: Why do we not get to know Tracy and Patrick as people, even though they tweet in the first person?
(C.2) Suggestions for improvement:
D. Analytic Services
Twitter Grader: 99.95 (out of 100)
West Seattle Blog’s Twitter account seems like a lot of chit chat. However, it retains relevancy and invites people to participate in evolving stories. These can be quality Journalism stories that Record and Sand started on the Blog or “simple” news updates coming from the account managers or the contributing readers. The account is a platform or network on a hyper local level, dedicated to deliver news.
This concept seems to be what binds people closely to the account and the Blog in general and thus other shortcomings like the lack of transparency or the chaotic timeline are excusable. Those who are interested in the conversation already know who’s behind the scenes and what the conversation is about: West Seattle, of course!