Twitterbook: The News Media Vertical (1st draft)

This is the first version of my planned vertical on NewsMedia for the UWTwitterBook

Chapter x : NewsMedia on Twitter
Opening

{Start out with a tweet of #iranelection/#cnnfail}

Twitter is a real-time medium with the ability to provide instant news. For journalism, this is a challenge as it requires a rethinking of old structures of both research and reporting in this new medium.

On June 13th, protestors on the streets of Tehran were threatened by violence and a protest ban ordered by the self-declared winner of the Iranian election, Ahmadinejad. Many Iranians claimed manipulation of the election. The people on the streets were crying out to the world of a violation of democratic principles. At the same time, CNN’s Top story was {insert }.  The news network that gained trust and following 20 years ago by its reporting on the Tianmen (spellcheck) massacre, disappointed its readers and they were not afraid to say it. While events in Tehran were covered on the hashtag #iranelection, a new conversation sidetracked from this on the #cnnfail. ReadWriteWeb published an article urging CNN to go to Twitter to check on news in Iran. The response came late through a video by Ricardo Sanchez @cnn in which he tried to show that CNN had covered the events sorrounding the election.

The damage to CNN remains; The CNNfail hashtag still exists and epxresses users’ frustration with news networks that do not live up to the new standards of the online world.

Roadmap

What is expected of News Media and Journalists on Twitter? How does this new medium influence the way journalism works? Identify good examples along the way, while profiling:

mashable, rheinzeitung, cnn (rick sanchez), bizweek, latimes, king5seattle, spot.us?,{see list}

Why this sector?

Social Media has become important in News Media not only as an outlet for information (one-directional), but also as feedback and collaboration (two-driectional, conversational). Free vs. pay, (bring in quotes and artiles, see delicious)

background info on the sector (goes with pay vs. free: decline of nwspapers, printing houses etc.)

Methodology

Identified thought leaders, asked them for suggestions. Also followed profiles randomly, wefollow.com.
How Is Twitter Used In This Sector?: RSS-Feed, conversation, crowdsourcing, combinations, often local or hyperlocal despite globality

Focus on external communication of infromation gathering and presenting. What are the themes of how Twitter is used? Are there “norms”? {see how is Twitter used} Journalism is very strong on Twitter {find data on %of Journalists – also find NYC of “should Journos be on Twitter}

This section rests on your heuristic analysis, any rhetorical analysis of tweets, and any other research you do.
Case Study 1 : Maybe CNN?

Why this organization? What is its history of social media use? How is it using Twitter? Why is it using Twitter? What is the problem/opportunity? Policies? Obstacles overcome? [narrative comes from the Q/A — look for good quotes and tweets that can be used as call-outs]

* Screen Shot
* Stats (followers, following, number tweets, date joined, first tweet)
* Filiz’s pie chart (link tweets, @ tweets, RTs, other)
* Elements that will be “graded”
* External analytical data (tool TBD)

Case Study 2 : Probably RZ

Why this organization? What is its history of social media use? How is it using Twitter? Why is it using Twitter? What is the problem/opportunity? Policies? Obstacles overcome? [narrative comes from the Q/A — look for good quotes and tweets that can be used as call-outs]

* Screen Shot
* Stats (followers, following, number tweets, date joined, first tweet)
* Filiz’s pie chart (link tweets, @ tweets, RTs, other)
* Elements that will be “graded”
* External analytical data (tool TBD)

Thought Leaders

{mashable for general upkeep, jay_rosen although he is a loner; TheNewsChick, david cohn, knight foundation, {expandlist}

Lessons Learned / Recommendations

Engage/Interact; don’t try to be a mere broadcaster (or if u have 2, make it clear), make use of your sources, be transparent in what you do, but sensible to the information you give out. Try to be up to date if you can. But don’t force analysis on Twitter. Use it as a link back to deep digging. If u can’t be there, your expertize has to be quality and research!

(also Iran Election): What can news providers learn from this? Interact with your users online, be in a conversation, be transparent, old editorial ideas become anachronistic

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